HELLO I’M BRENNA RASCHEL FRENCH

I’m a professional designer.

Design is providing a solution to a problem.
I have 8 years under my belt as a professional designer and I care deeply about finding the right solution that fit my clients business goals, wants, and needs.

My Resumé  

HELLO I’M BRENNA RASCHEL FRENCH

I’m a professional designer.

Design is providing a solution to a problem.
I have 8 years under my belt as a professional designer and I care deeply about finding the right solution that fit my clients business goals, wants, and needs.

My Resumé  

Designing for business solutions is complex

Working With Me Isn’t

I start by getting to know you, your brand, and your goals. After my discovery phase, I provide you with a data-driven strategy that best fits your businesses needs online. From there, we move forward with design deliverables and development.

Designing for business solutions is complex

Working With Me Isn’t

I start by getting to know you, your brand, and your goals. After my discovery phase, I provide you with a data-driven strategy that best fits your businesses needs online. From there, we move forward with design deliverables and development.

I am a

Human Experience Designer

I am your website designer who will make you my next case study. I want to tell your story and reach your target audience through quality web experience design. It is much easier to engage your audience when you know what they like and how to speak their language. I do this through a series of user and crowdsourcing tests tailored to your target audience and your business needs.

Your business goals are important to me, it’s how you will measure success after working with me and it’s how I will measure a successful project to share as my next case study. You’re better off working with somebody who you’ll enjoy, who makes things simple, and has your best interest at heart. I want to be your partner towards more success online.

Work with me  

Working with me is simple

My Process

Consultation
I start my process by having a simple conversation with you over your business goals, revenue goals, and the brand perception you want people to see. Then, I research what it would take to reach your goals and form a strategy to achieve them. Once I form a plan of attack I have consultation/discovery meeting with you to share any questions with you. From there we move onto the next stage of my process.
Architecture
In my opinion, the key ingredient to great design is to have a data-driven strategy in place to make informed decisions, not hypothetical ones. Ideally, I do this through user testing to show where your users frustrations are coming from. With or without user testing I apply conversion centric best practices to all of my design work.  Deliverables include a user flow sitemap and wireframes for desktop and mobile.
Design
A true designer provides solutions to a problem. If you are coming to me for web design and/or CRO services it is because you need a solution that my work can help solve. I take great pride in the work I have done for my clients if you haven’t already check it out and form your own opinion. The deliverables that exist in my design process include concepts of home and main conversion page. After you sign off on the concept direction I go into all other inner page designs that coincide with the wireframes. After all design work is agreed upon we will move forward into the next stage in my process.
Development
Until I am comfortable with beta you and I communicate what is happening with your website. Once beta is ready, you and I go through a thorough QA process to ensure everything looks the way you anticipated. When you feel 100% comfortable with the way your website looks, functions, and is maintained on the backend you sign off and we prepare for launch.
Launch
This stage happens quickly, I go through a thorough QA process and inform you when you can expect your new website to go live. Things can go wrong when a new website goes live. I make sure that it all goes smoothly.
Ongoing CRO
Conversion Rate Optimization is about designing and adjusting each web page to serve your business goals on your whole website. I do this through a series of tests so all of my design decisions are data driven rather than hypothetical. I am the biggest advocate for the user and their experience with your company online. The more convenient and simple you make things for them the better they respond to your brand, products, and services.
Work With Me  

Consultation

I start my process by having a simple conversation with you over your business goals, revenue goals, and the brand perception you want people to see. Then, I research what it would take to reach your goals and form a strategy to achieve them. Once I form a plan of attack I have consultation/discovery meeting with you to share any questions with you. From there we move onto the next stage of my process.

Architecture

In my opinion, the key ingredient to great design is to have a data-driven strategy in place to make informed decisions, not hypothetical ones. Ideally, I do this through user testing to show where your users frustrations are coming from. With or without user testing I apply conversion centric best practices to all of my design work.  Deliverables include a user flow sitemap and wireframes for desktop and mobile.

Design

A true designer provides solutions to a problem. If you are coming to me for web design and/or CRO services it is because you need a solution that my work can help solve. I take great pride in the work I have done for my clients if you haven’t already check it out and form your own opinion. The deliverables that exist in my design process include concepts of home and main conversion page. After you sign off on the concept direction I go into all other inner page designs that coincide with the wireframes. After all design work is agreed upon we will move forward into the next stage in my process.

Development

Until I am comfortable with beta you and I communicate what is happening with your website. Once beta is ready, you and I go through a thorough QA process to ensure everything looks the way you anticipated. When you feel 100% comfortable with the way your website looks, functions, and is maintained on the backend you sign off and we prepare for launch.

Launch

This stage happens quickly, I go through a thorough QA process and inform you when you can expect your new website to go live. Things can go wrong when a new website goes live. I make sure that it all goes smoothly.

Ongoing CRO

Conversion Rate Optimization is about designing and adjusting each web page to serve your business goals on your whole website. I do this through a series of tests so all of my design decisions are data driven rather than hypothetical. I am the biggest advocate for the user and their experience with your company online. The more convenient and simple you make things for them the better they respond to your brand, products, and services.

Don’t take my word for it

See What Others Say

Brenna has the unique ability to identify unique value propositions and create visual stories and calls to action. Her designs have won several international design awards.

George LeePresident and CEO of Snap Agency

Brenna is amazing. She provides an alternate perspective that is invaluable and focused on business goals to help her clients make more money. Besides having a rock-solid and simple to understand process, she wants to make every project she works on her next portfolio piece. Working with her has been extremely enjoyable (her enthusiasm is infectious,) and I suggest you work with her.

Tim BrownDirector of Strategy at Snap Agency

Brenna consistently brings projects to the next level of polish and production ready value. Brenna combines moxie with decisive decision making. I look for Brenna to succeed in whatever venture she chooses too. (Which will be many)

Josh KennedyDirector of Development at Snap Agency

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