Morgan and Jamie started construction2style’s online presence with a simple blog. It did great until they started getting noticed and wanted to focus on the way people perceived their brand. Their renovation and remodeling work reflected master craftsmanship and interior design work. It only seemed fitting to give them a brand presence that displayed that same level of quality. The biggest challenge for me to overcome was the architecture of the site. Over time the site grew to have content on too many pages, this required me to learn what goals Morgan and Jamie wanted to accomplish online so I could architect the website properly.
I asked Morgan where she saw her business growing in the next three years. She told me that she would like to see construction2style selling a lot more products online and wanted more people contacting them for renovation and remodeling services. After hearing this, I decided a conversion-centric E-commerce design should be the design focus. Now every page has a purpose and all content is focused on their business goals.