bfresch portfolio item

Case Study

Share it!

Share it!

The Challenge

The challenge with the MINNE Apparel project was how to accurately depict MINNE Apparels brand perception to their target audience. This project was a lot of fun because I got to focus in on how to best represent the MINNE Apparel brand. They didn’t have anything to go off of, they just wanted a great way to show off their fashion line.

The Solution

I started by doing a lot of research about the fashion industry and what new trends were being implemented. I knew the site was going to revolve around a gallery, therefore, I needed to make the site very visual. Luckily, the client had a lot of imagery that I could use throughout the site. From there I used proper hierarchy in user flow with the way MINNE wanted their users to behave on their website. Lastly, I communicated with the developer to allow for easy content entry in the backend.

Responsive Design

Custom Built

Increased Brand Perception